Privacy Policy
Last updated: April 09, 2026
1. Information We Collect
We collect information you provide directly to us, including:
- Account Information: Name, email address, phone number, business details, and account type (buyer/seller)
- Verification Data: Business registration documents, tax identification numbers, and export licenses (for sellers)
- Transaction Data: Order history, payment information, shipping addresses, and communication records
- Usage Data: Browser type, IP address, pages visited, and interaction patterns
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our platform services
- Process transactions and send related notifications
- Verify seller identities and business credentials
- Facilitate communication between buyers and sellers
- Detect and prevent fraud, abuse, and security incidents
- Send marketing communications (with your consent)
- Comply with legal obligations and resolve disputes
3. Information Sharing
We do not sell your personal information. We may share your information with:
- Trading Partners: Necessary order and contact details are shared between buyers and sellers to facilitate transactions
- Service Providers: Payment processors, hosting providers, and analytics services that help us operate the platform
- Legal Requirements: When required by law, court order, or to protect our rights and safety
4. Data Security
We implement industry-standard security measures to protect your data, including encryption in transit and at rest, secure payment processing through certified partners, regular security audits, and access controls. However, no method of transmission over the Internet is 100% secure.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. Transaction records are retained for a minimum of 7 years for legal and regulatory compliance. You may request deletion of your account and associated data at any time.
6. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access and receive a copy of your personal data
- Correct inaccurate or incomplete data
- Request deletion of your personal data
- Object to or restrict processing of your data
- Data portability (receive your data in a structured format)
- Withdraw consent for marketing communications
7. Cookies
We use cookies and similar technologies to maintain your session, remember your preferences, and analyze platform usage. You can control cookie settings through your browser. Disabling cookies may affect some platform functionality.
8. International Data Transfers
As an international trade platform, your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.
9. Children's Privacy
Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes via email or platform notification. Your continued use of the Service after changes constitutes acceptance of the updated policy.
11. Contact Us
For questions about this Privacy Policy or to exercise your data rights, please contact our Data Protection Officer at privacy@afrimart.ng or visit our contact page.